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| Is your brand a household name? Do customers refer to your type of product or service in the generic like Kleenexฎ or Q-Tipsฎ brand products? If not, there is still hope...and that doesn't mean you have to spend a fortune on advertising either. Fortune 1000 companies employ full-time brand managers to make sure their messages to the public, trade and press are consistent, effective and integrated into their marketing plans.
While most small and medium sized companies can't afford full-time brand managers, Lee Parks Design can help your powersports-related enterprise achieve its marketing goals. From corporate style guides to positioning strategy to product development, let us custom design a program that makes sense for your company. | Marketing Communications
Whether you use us as your agency of record or have us interface with your existing ad and PR agencies, we will help you find the correct "voice" for your messages and the proper look for your image. We work well in a variety of applications (advertising/PR/collaterals/Web site) and can create or collaborate on all your communications including:
| Copywriting |
Layout |
Photography |
| Content creation |
Site design |
Media buying |
| Press releases |
Package/POP design |
Event planning |
| Sell sheets |
Corporate style guide |
Event organizing |
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Marketing Strategy
You could be flushing thousands of dollars away if your efforts are not properly targeted and strategically integrated into your marketing mix. We will make sure you're promoting what's most important by helping you establish/refine key strategies including:
| Positioning |
Product planning |
eBusiness |
| Strategic alliances |
Managing channel conflict |
Event/racing sponsorship |
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Product Development
With over 11 years of product development in the high-tech, publishing and motorcycle industries, Lee Parks Design can help you create a strategically viable product for your business or improve an existing one. Both conceptual and technical development is available, as well as competitive analysis. Call or e-mail us to discuss your specific needs. |
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